PROJECTS

FINDME

FINDME 的迷你圖標設計(Favicon Design)。以FINDME 中的字首”F”為圖標主軸,在字首的細節上做了角切調整,以視覺化卡色帶滾動形態。字首右下方的圓點,既代表卡色帶機上的錄音按鈕(REC);亦象徵字首”i”上方的圓點,代表我(ME)以呼應品牌名字;此外,當圖標順時針轉動90度時,就會形成字首”M”—— 代表ME,同樣呼應品牌名字。

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The focal point of FINDME's Favicon is the stylized "F," resembling a rolling cassette tape. The dot at the bottom signifies the tape recorder's "REC" button and echoes the “I = ME" in the brand name.





作為致力推動卡色帶文化的香港品牌,FINDME 秉承分享音樂.生活品味的品牌理念,自設線上卡色帶專門店,推廣卡色帶音樂文化及相關的優質生活選物。在其文字商標(Wordmark)設計上,以音樂為本,成為了視覺呈現的核心與重點,以呼應品牌的個性與定調。

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A Hong Kong brand championing cassette tape culture, FINDME shares cassette tape music and lifestyle tastes through an online store. Music is core in its wordmark design, reflecting the brand's essence.




以TIME TO FLIP 的理念,延伸出FINDME獨有的品牌形象及視覺氛圍 —— 音樂性、簡約度、富品味及生活化。

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TIME TO FLIP – an unique brand image revolves around musicality, simplicity, sophistication, and a touch of everyday life.




品牌應用色系方面,探秘黑代表卡色帶的磁帶,是為品牌本質;復古銀代表音樂播放帶來的喜悅與光點,呼應品牌透過卡色帶音樂分享生活的理念。

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Finding Black embodies the essence of cassette tapes, while Retro Silver symbolizes the joy and essence of music, aligning with FINDME's philosophy of sharing life through music.




FINDME 卡色帶標貼的概念設計。

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Conceptual design for FINDME's cassette tape labels.




字體方面,選用上定調中性簡約的Area Normal 及 Area Extended 為品牌應用字體,並因應標題、副題、內文及附和資訊等級別,進行一系列字體應用框架定型,以保持文字應用時與品牌的統一性及連貫性。
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Using the neutral and minimalist Area Normal and Area Extended fonts in various applications to maintain brand consistency and coherence across different typographic hierarchy.




QUINLAN TCM CLINIC

康倫中醫診所的商標設計,引用康字為首的印鑒圖案造形,參考了中國古代玉璽結構及吉祥幾何圖案,富傳統味道色彩之餘,外框設計既是中式窗框,亦是代表醫護及診所的十字符號,穩穩刻劃了品牌的專業及屬性。

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The logo design for QUINLAN TCM CLINIC integrates the character "康" into a seal-like motif, blending ancient Chinese jade seal structures and auspicious geometric patterns.





康倫中醫診所成立於2022年,致力透過專業的中醫全科護理服務,成為每個人心目中專屬的健康首選。

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Established in 2022, QUINLAN TCM CLINIC embodies personalized holistic care in Traditional Chinese Medicine. The brand aim to be everyone's go-to health sanctuary.




以養生學,學養生(QUINLAN WELLNESS)為品牌形象及理念,將視覺形象伸延至商標設計、名片設計及招牌設計。

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The wellness ethos shines through the logo design, business card, and signage of the brand.




品牌以養生及專業為品牌的核心價值,在品牌進主色上,分別以蒼綠色象微健康及養生;亮土色象徵專業與優質,核來呼應品牌的形象與價值,貫徹其品牌定位與個性。

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The brand's values —— health and professionalism, reflected in primary brand colors: Quinlan Verdant for well-being, and Quinlan Shine for expertise and quality, aligning with brand image and values.




康倫中醫診所的名片設計。

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Preview of the business card design.




康倫中醫診所的戶外招牌展示設計。

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Preview of the external signage design.




2 OLD SOULS

2 OLD SOULS 是成立於2022年的香港服飾及生活雜貨廠牌,主理丹寧時尚服飾,代理品牌主要源自日本及泰國等地。商標設計與品牌形象,希望散發得到時尚氣息與優質生活的觸覺與氛圍。

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Founded in 2022, 2 OLD SOULS is a Hong Kong-based brand specializing in denim fashion and lifestyle goods sourced mainly from Japan and Thailand. The Logo and the brand image evoking sophistication and quality for a refined lifestyle experience.




因應不同的應用情況及展示效果,除主要商標設計外,再展開成兩款次要商標設計 —— 字型商標及貓掌圖象商標。

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Due to varied applications and displays, extend beyond the primary logo to develop two secondary trademarks: a logotype and a combination mark (logotype and logomark).




基於品牌名稱 2 OLD SOULS,延伸出來的品牌理念 A GOOD LIFE SOULMATE,再配上廠飾主理的丹寧配色。

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Reflecting the brand name 2 OLD SOULS, the brand philosophy – A GOOD LIFE SOULMATE embodies a sense of companionship in living well.




2 OLD SOULS的名片設計 —— 店面款。

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Preview of the shop card design.




2 OLD SOULS的名片設計 —— 行銷人員款。

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Preview of the business card design.




2 OLD SOULS的木製戶外招牌展示設計。

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Preview of the wooden external signage design.